19th August – World Photography Day…!

Remembering the awesome contributions of many dedicated individuals, groups and corporates towards development of the art, science and technology of photography…..

Accepting that I am insignificant and surrender for the great art of photography, which is larger than the universe…..

Bowing down my head to all the great masters of photography who had made remarkable pictures that changed the faiths and beliefs of the world……

Respecting all the dedicated mentors whom I know directly and indirectly for imparting the knowledge and the power of photography in me….

Accepting my ignorance for the unknown and feeling proud about the little known facts about photography….

Taking an oath to spread the message of photography and guide the society of enthusiastic young photographers…..

Believing in the imagination, creativity, confidence, hard work, patience, sharing, learning…which are more important than the supporting gadgets and technology.

Living and dreaming only photography…..

Proud to be a professional photographer…feeling high behind the camera

– KL.Raja Ponsing

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Note: On this eventful day, 19th August 2017 at 11.00 am, Ambitions 4 Photography Academy hosts the INFOCUS 2017, the photography exhibition – the students work and celebrates the Graduation Day – successful students take the credit of the qualification. Dr. Balasandilyan (Balasubramanian, CEO, Vision Unlimited), J.Lakshmankumar M.F.I, Director of photography, V.S.Ananadhakrishnan – fashion photographer, Sudarshan Balaji -Fashion Photographer -participate as guests of honour.

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Wow… its food photography…!

soup

Food a most essential thing for all is something we see and taste on every day basis. We also see a lot of food pictures in advertisements, menu cards, websites, indoor displays etc.  But how many of us have really visualized as how the food is shot for commercial purposes?  Well, what is so special about shooting food as a table top set-up? It’s about showing food appetising and fresh in the photo.

orange-juice

Is that simple? It is not that simple as we think. We need to understand every single food with respect to its colour, texture, form, shape and arrange them aesthetically beautiful so that it catches the eyes. Well, can we shoot the food that is served to eat? Many times the answer is ‘No’. You cannot shoot the food that you eat and cannot eat the food that you shoot.

salad

Interestingly, many food set-ups contain uncooked or half cooked food or ingredients and dummies to make them look fresh and retain the colour, texture, form and shape. Most of food contents degenerate or undergo a lot amount of physical and chemical changes when cooked.

beverage

We all know that food has a strong cultural value and background. The presentation of food in front of the camera needs to carry the cultural feel. Well, you need to use the appropriate table top, background and the plates, cutlery, accomplishments, properties, garnishing, and arrangements to match the cultural value or background of the food. For example, while shooting a Chinese dish, we can include a pair of chopsticks…!

melon-balls

Choose to work with a competent food stylist and culinary artist. This will add a lot of value for food photography. In the recent Food Photography workshop conducted by me, I had got a perfect assistance from the Chef Uma Sankar, an Olympics bronze medallist in culinary art, assisted by Bindhu Hepzibah an artist. Uma Sankar’s contribution as a chef and culinary artist went a long way in making the food fresh and appetizing.

pasta

A professional high resolution digital camera with optically perfect lenses and studio lights could make the food photography complete. Choose to shoot food in the studio for a better control or create a setup near the kitchen of the restaurant. A lot of training on lighting and composition is required to get the shot right. Use of multiple, small, pointed light sources apart form an overall lighting from a soft box is needed to get the highlights in the desired portion of the food.

milk-and-cookies

Love food.., in the sense of feel and visual aspects. This is a most important eligibility to become a food photographer.

Proud to be a Professional Photographer…

 

vietnam-nick-ut-40th-anniversary

Vietnam-war-napalm-girl-photo by Nick Ut

19th August – the World Photography Day…!

“Remembering the awesome contributions of many individuals, groups and companies towards development of the art, science and technology of photography…..

Bowing down my head to all great masters of photography who taught us thorough their great masterpieces and changed the faith and beliefs of the world……

Respecting all the great mentors whom I know directly and indirectly for imparting the knowledge and the power of photography in me….

Accepting my ignorance for unknown and feeling proud about the little known facts of photography….

Taking an oath to spread the message of photography to the society of enthusiastic young photographers…..

Believing in observation, imagination, creativity, confidence, hard work, patience, sharing, caring and learning which are more important than supporting gadgets and technology.

Accepting that I am insignificant and surrender to the great art, photography which is larger than the universe…..

Living and dreaming only photography…..

This is what it means for me on this ‘World Photography Day’ ”

– KL.Raja Ponsing

image courtesy: http://www.vanityfair.com/news/2015/04/vietnam-war-napalm-girl-photo-today